Microsoft Moves For Long Haul; Apple Needs To Take Notes, Pt. 3

By Chris A. Heidelberg, III, Publisher & Executive Producer
  
    AppleTv has not sold well because the HD, storage capacity and DVR capabilities have not been exploited full by Apple and it has not been marketed properly either. In fact, there are three companies who are actually in business to exploit these three features, and at least one the companies is in Northern California, A social network would ber a perfect place for Apple to market its devices, its brands and its services. The social network could be called the iTunes Network and it could use cloud based applications of iMovie,iChat, iPhoto and Garageband for short clips to get people to buy more Macs. AppleTv would be the Tv network online that shows continues shows with ads included in them with hosts and Apple could also develop original content of its own so that this could turn into an online television network of its own for professional content providers, up and coming content providers, and consumer generated content. Apple's logical partner would be Google because Google can sell all of the advertisements and push its search and YouTube brands. Besides the GoogleTV brand has not set the world on fire and it could benefit as the for-profit version of YouTube where legal user generated content could be sold or rented. If Apple gets these things rolling it can also get its on-demand movie rental service and its movie download business a boost by having independent, old and some features as advertiser based movies.

    Apple could then create a mobi-version of this network for iPhones for people on the go that could run through the iTunes Network and AppleTv. However, the real coup for AppleTv would be when AppleTv ran iTunesU programming through televisions for students and professors with ads attached as billboards, icons throughout like soccer games or through straight up advertising and allow the school to choose the advertising as a revenue generator. Naturally, all of this programming would run through the iTunesStore and the iTunesNetwork and AppleTv. Finally, Apple needs to invest in the spectrum with Google and get its own space on line and partner with Cisco, its iPhone partner, and Intel on creating the cloud based system. Quest, which need a partner any partner to be relevant after being dissed by the government and other telecomms for not working with the government on domestic spying, could be its telecom partner for billing purposes if it decides to enter the residential or corporate side for its computer sales, future iPods with limited calling and iPhones.